If you are serious about your business website and growing your online business presence, you need to know what's going on when visitors arrive and view your site. That's why SITE BOSS CMS made the improtant decision to integrate the best web analytics platform into the Administration Area for you to use to achieve the results you have always dreamt about.

Google Analytics is simply the best of breed web analytics platform in the market. It's functionality is second to none. It is built by the people that run the most popular search engine on the planet so you know they know what you need to be successful in the online playing field. Google Analytics is both powerful in capability, yet simple to use, developed with the same philosophy we held when building SITE BOSS CMS. Busy Site Owners don't have time to learn complicated management software, they just need a simple way of getting the job done.

Here are some of the amazing features Google Analytics will provide, enabling you to build a truly extraordinary new website using SITE BOSS CMS.

Google's Data Centre and Collection Methodology
Google Analytics runs on the same globally renowned infrastructure that powers Google, ensuring your data integrity and privacy.

Set Goals
Set and measure your site engagement goals against: threshhold levels that you define. Track sales and conversions.

Integrated with Google AdWords and AdSense
Optimize your AdWords performance with post-click data on your keywords, search queries, match type and more. AdSense reports show publishers which site content generates the most revenue.

Complete campaign tracking capabilities
Track email campaigns, banner ads, offline ads and more. Utilise SITE BOSS CMS to build powerful Landing Pages then monitor the results with Google Analytics.

Ecommerce reporting
Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your best revenue sources.

Email reports
Schedule or send ad-hoc personalized report emails that contain exactly the information you want to share with colleagues and business partners.

Geo Targeting
Identify your most lucrative geographic markets.

Custom Reports
Create, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it.

Advanced Segmentation
Isolate and analyze subsets of your traffic. Select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions" or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports.

Dashboards
No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.

Advanced Analysis Tools
Perform advanced data analysis with pivot tables, multiple dimensions and filtering features. Fast-on-the-fly tools let you dig deeper and manipulate data right in the report tables.

Analysis Intelligence
Google Analytics monitors your reports and automatically alerts you of significant changes in data patterns. You can also set up custom alerts to notify you when specific thresholds are reached.

Custom Variables
Custom variables allow you to define multiple, and even simultaneous, tracking segments based on hits, session or visit level data. Custom variables provide you the power and flexibility to customize Google Analytics and collect the unique site data most important to your business.

Data Export
Export your data with the Google Analytics Data Export API or email and export your data directly from the Google Analytics interface into Excel, CSV, PDF and tab delimited files.